What is personal brand? Personal brand is how you promote yourself and what differentiates you from others in the market. One of the many things this pandemic has thrown into focus is the importance of virtual communication and networking. Your network has a tangible benefit to your career and therefore it’s important to build your personal brand to build trust and credibility.
Here are ten ways to enhance your personal brand.
- Be yourself: Authenticity is important. Have a voice and an opinion – but be conscious of and sensitive to your firm’s position and view point.
- Be persistent: Keep building your virtual network and gaining followers – it’s a numbers game. Invite those you’ve met at events, those you have previously and currently work with and search for contacts based on areas of interest.
- Keep the right company: Follow your firm’s key clients, look for trade bodies and industry focused groups. Follow influencers.
- Mix it up: Variety of content promotes engagement – think about language, format, media. Accessibility and brevity are key on LinkedIn – assume a max 3 minute window on social platforms.
- Have an end in mind: and include a call to action in your content. Don’t post things that won’t be helpful to others. Engage in targeted follow up after sharing content.
- Participate: Like, comment and share: advocate others. By undertaking these activities you will gain reciprocal followers and activity.
- Consult: If you’re not sure, consult experts – within and external to your firm.
- Strike the right tone: Keep your posts positive to neutral. Beware the “humble brag”; it doesn’t work in all cultures.
- Be mindful of your audience: Consider when is best to post. Not sure when that is? Google it, or consult (see #7).
- Collaborate: Internal networks help build a collective voice. Follow each other, share each other’s content, syndicate the knowledge and the networking power of your internal connections.
Written by Rachel Sharpe and Mario Di Gregorio, Senior Business Development Managers at Mayer Brown for NextGen